404 pages serve to alert the visitor that the page they were trying to find no longer exists, and to redirect them to another part of your site. Quite often 404 pages can be overlooked and treated as an afterthought. Countless hours are put into your website and the content pages that make it up, but when it’s the 404 page’s turn, it’s easy to use the generic error code to save time.
404 page can become a mini-ambassador for the website itself. It might even be shared on Twitter or relevant blogs as an example of the site’s keenness for customer service or unique approach to design. The 404 error pages we present here have achieved all this and more, so take a look and be inspired to create your own.